Drive: The Surprising Truth About What Motivates Us, Daniel Pink

Basic literature to understand the real motivation systems of people

Daniel Pink delves into what truly drives human motivation. He challenges the traditional "carrot-and-stick" approach, suggesting that for tasks requiring creativity and critical thinking, intrinsic motivators are far more effective.

Pink identifies those three essential elements:

• Autonomy: The desire to direct our own lives.
• Mastery: The urge to improve and excel in something that matters.
• Purpose: The yearning to contribute to something greater than ourselves.

By fostering environments that support these elements, Pink argues, individuals and organizations can achieve higher performance and greater personal satisfaction.

It sound so simple, but I've seen it too many times ignored, that's why it should always be kept in mind.