About Daniel Keller

Daniel Keller lives in Berlin, germany, is married and father of 3 children with the age of 20, 24 und 25.

Professional career

For more than 20 years Daniel has helped building up global Tech companies in e-commerce, classifieds and advertising successfully and he served as Tech Executive in large companies building Tech products as well as driving digital.

1996 -2000, already during his Computer Science studies he developed a launch control system for BMW, which he was able to scale to the manufacturing plants of BMW with a team of students he built up. Following that he introduced Virtual Reality solutions at BMW Group successfully to reduce the time of car development process.

2000 – 2005 Daniel built up the engineering tech teams of the at that time young company AutoScout24 as part of Scout24, which is today the largest classifieds group in Germany. In parallel he did his Executive MBA at University of Augsburg and Katz Graduate School of Business, Pittsburgh, US with distinction.

2005 – 2010 he took over responsibility for the product review portal Ciao!, built it out to the largest price comparison site in Europe, founded its subsidiary in the US and served at the Executive Board of its mother company Greenfield Online listed on NASDAQ. After the Sale to Microsoft for 486 Mio $ Daniel acted as Partner at Microsoft in Europe and US and earned a Microsoft Research Awardfor development of Machine Learning algorithms for commerce in Bing search engine, with a research team based in Mountain View, Silicon Valley.

2010 – 2016 Daniel started serving inside Axel Springer Group as Executive Board member of the Affiliate Marketing company zanox AG (heute Awin) as CTO responsible for Product and Technology. Then he became CIO of Axel Springer SE, belonging to the largest media companies in Europe, to turnaround the Corporate IT and IT services and to drive digital transformation. Today more than 72% of Axel Springer’s profits are derived from digital activities. Latest he built up upday in cooperation with Samsung, which is the largest mobile news app in Germany with 442,9 Mio visits in 16 European countries.

2016 – As Group CTO of the company builder Hitfox Daniel amongst many actitivies built the product team of solarisBank AG and founded the Virtual und Augmented Reality company MatrixWorks.

His passion ‚Flying‘

2015 Daniel started flying and received his European Privat Piloten license and was also flying in Florida and Califronia after having validated his his license in US. 2016 he got his ICAO/EASA Instrument Rating for Europe and in the following year the FAA Instrument Rating for US. He flies all across Europe with his Cirrus SR22T G3 based near Berlin, and he also did tours in the US crossing Florida, California, Nevada and Arizona.